Information Architecture

Having a strong blueprint will save you costs and a lot of time and maintenance in the future. It will increase your usability having a well thought out plan for navigation and how to structure your information and where to place key elements. By looking at your objectives, services or products we can reorganize or create your website accordingly to optimize its performance and usability.


by numbers


of online consumers are less likely to return to a site after a bad experience


of judgments on a website's credibility are based on a its overall aesthetics


of people use multiple screens sequentially


the amount’s bounce rate dropped after they adopted continuous scroll. Infinite scrolling can lower your bounce rate



Review Goals, Gather Research, Touch point and Channel brainstorms, Empathy map, Brainstorm with lenses, Affinity diagram, Sketch the journey, Refine and digitize.

Better Sitemaps, Strategic Content Placement and a defined focus to help your users find what they want.

Be Clear About Your Objective,  Make it Functional, Not Pretty, Keep it clean, Focus on the User, Organise Your Wireframe into Sections, Number Your Pages, Look for Repetition, Check it all Makes Sense,  Ads are Functional, Consider Dependencies

Interested to know how your website performs?

Free Site Analysis