Pay Per Click

With Paid Search Advertising or PPC (Pay Per Click) we have the potential to attract highly relevant visitors to your website, helping you increase sales and generate more leads. It is still of great importance to focus on other areas such as Organic Search and Content as it will only improve your website quality rating and your PPC ad campaign. This is more effectively done under the management of a professional agency such as ourselves.  

PPC

by numbers

%

of mobile searchers call a business directly from Google Search

%

of searches on Google are related to location

%

of the clicks on the page go to the top 3 paid ad spots

%

of businesses make an average of $2 in revenue for every $1 they spend on Adwords

Our

focus

Keyword research is done to find actual search terms users enter into search engines. We research keywords to see how competitive they are and what volumes they have.

PPC ads can be an excellent complement to your inbound marketing strategies. Ad Creation using keyword rich copy, call to actions and constant testing across multiple ads. 

PPC landing pages for campaign specific ads can result in higher conversion rates and a lower cost-per-click (CPC).

We plan out your account structure and setup high-performing PPC campaigns built to attract users and convert them into enquiries.

All successful paid search campaigns need proper tracking to accurately track each PPC campaign to help make decisions to improve overall campaign performance. We can then make changes and test.

A/B split testing is used for the optimization of a PPC campaign. Testing which variation of headline, image, layout, enquiry form, call-to-action and other factors will impact conversion rates.

Interested to know how much volume is out there in your industry?

Free Keyword Report